Discuss whether or not promotions have the ability to reverse a brand’s temporary sales decline and/or a permanent sales decline?

Discuss whether or not promotions have the ability to reverse a brand’s temporary sales decline and/or a permanent sales decline?

Discuss whether or not promotions have the ability to reverse a brand’s temporary sales decline and/or a permanent sales decline? Be as specific as possible. (25 Marks) August 2014. How can a manufacturer’s use of trade- and consumer-oriented promotions generate enthusiasm and stimulate improved performance from the value chain’s sales force? Provide an example to support your answer. (25 Marks) May 2015. Assume that you are working in the marketing department of Keebler. The company is developing a new cracker. You are convinced that promotion is the best way to launch this new product. Discuss and list the types of promotions appropriate for each of the potential targets of sales promotion for this type of product.

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