Explain what bill-back ad allowance and bill-back display allowance are.
Assume you are a buyer for a large supermarket chain and that you have been asked to speak to a group of marketing interns at a workshop. During the question-and-answer session following your comments, an intern makes the following statement: “My father works for a grocery product manufacturer, and he says that slotting allowances are nothing more than a form of bribery!” How would you defend your company’s practice to this intern. (25 Marks) May 2019. Explain what are problems with an excessive emphasis on sales promotion? Support your answer with examples. (25 Marks) August 2019. Explain what bill-back ad allowance and bill-back display allowance are. Support your answers with examples. (25 marks) May 2014. Discuss whether or not promotions have the ability to reverse a brand’s temporary sales decline and/or a permanent sales decline? Be as specific as possible. (25 Marks) August 2014. How can a manufacturer’s use of trade- and consumer-oriented promotions generate enthusiasm and stimulate improved performance from the value chain’s sales force? Provide an example to support your answer. (25 Marks) May 2015. Assume that you are working in the marketing department of Keebler. The company is developing a new cracker. You are convinced that promotion is the best way to launch this new product.